Archive for the ‘Marketing’ Category

Proudly Sponsoring Wightlink-LCM Systems Cycle Race Team

As many regular readers of this blog know, I am a keen golfer and so enjoy being a member of the beautiful Freshwater Bay Golf Club here in the Isle of Wight. As a company, I think it is important to support local enterprises and we have been sponsoring the Juniors at the Club for the past few years.

Through my association with the Golf Club and love of sport, I am am also pleased to announce that we are also now the official sponsors of the Wightlink-LCM Systems Cycle Race Team. Started in 1995, the team was at its previous prime in the late 1990s and early 2000s, but is undergoing a rejuvenation with new riders, new sponsors, new kit and renewed big ambitions. I jumped at the opportunity to provide sponsorship for the dynamic new team and it provides a great opportunity to see the LCM Systems’ logo all around the Island and mainland as the team enters competitions throughout the UK.

Have a read of this great blog by Jack Elton-Waters to commemorate the launch of the new 2013 Wightlink-LCM Systems Cycle Race Team. Click here. You can also follow them on Twitter and keep up with them on Facebook.

Do You Watch “Work-Related” Videos on YouTube?

Did you know that there are more searches done on YouTube than Google? I am as guilty as many, in believing in the Great God Google, and I know it has a huge impact on how we get many visitors to the LCM Systems website. However, I am now wondering whether it’s time to start our own LCM Systems TV Channel on YouTube.

As with all marketing activities, there’s no point in going ahead if it’s not going to ultimately benefit our customers and raise awareness for LCM Systems, our products and services.

So, I’m asking for your help. Please let me know if you are a regular user of YouTube (for work purposes, of course and if so, what sort of videos do you watch. Are “How To” films your favourites or do you check out the credibility of companies by looking at a more glossy, corporate video? I look forward to hearing from, email me at steve@lcmsystems.com.

We’re Looking for Distributors

As I’ve mentioned a few times, we successfully sell our load cells and associated products throughout the world for a huge variety of industrial applications. Our website is, of course, open 24/7 and we are well-placed in the search engines, so many international organisations find us on the internet and we manage our business over the phone and via e-mail. This works very well and email is often a good way to overcome the language barrier.

However, sometimes you just need someone ‘on the ground’. In certain countries we are aware that engineers are more open to talking to companies who have a physical presence and can attend meetings to discuss particular applications. So, we are looking to expand our distributor network.

BUT (there always is one, isn’t there?) they need to match our stringent criteria. We are increasingly proud of our global reputation for excellent products, application knowledge and first-class customer service and we need any potential distributors to uphold this when they represent us.

If you think that you can match our checklist, then please e-mail me at info@lcmsystems.com putting ‘Distributor Request’ in the Subject line.

Image: digitalart / FreeDigitalPhotos.net

Mixing Business and Pleasure … Any Golfers Out There?

Living and working on the gorgeous Isle of Wight has both its advantages and disadvantages. One of the great advantages is that it has a number of wonderful golf courses. As a keen golfer, I am not only a member of the Freshwater Bay Golf Club, but am also this years’ Captain, a great honour and a position I am really looking forward to undertaking.

Golf is a challenging sport and I enjoy the opportunity to go out in the fresh air and give myself a real break from the computer screen designing new load cell systems for LCM Systems customers. As a company, we also try and give something back to community and so have been sponsoring the junior team since 2008.

Image: Bill Longshaw / FreeDigitalPhotos.net

So, if you are a golfer and are ever in the Isle of Wight, give me a call and we can discuss your load cell requirements during a round of golf.

Should We Be at Exhibitions?

I talked quite a bit last year about how people find the LCM Systems load technology website, asking what words were used – did you search wireless or telemetry? did you go straight to Google or another online search engine?, maybe you went straight to an online directory? The answers were interesting and have given us some great guidelines on how you would like us to improve our marketing to help make your buying easier.

I have also been pondering whether we are missing a trick by not going to exhibitions. Do many people go to exhibitions these days? It does seem like a lot of hassle and expense, when you can show all the information on your website.

In the UK in 2011, there are a number of exhibitions where a company like ourselves will fit in very well. Tomorrow sees the opening of the Southern Manufacturing & Electronics Exhibition. The literature boasts 600 companies are exhibiting and it will be the largest engineering show in the UK in 2011. But I chose not to go. I am not convinced that UK shows give value for money for a company such as LCM Systems, especially when not spending money on exhibitions helps us keep our prices down and leaves us more marketing budget to invest in our website.

However, I would hate to be missing out on the opportunity to meet my customers face to face – if that’s what you want. So, do you feel exhbitions have a place and would you have expected to see LCM Systems at the show?

Archive for the ‘Marketing’ Category

Proudly Sponsoring Wightlink-LCM Systems Cycle Race Team

Do You Watch “Work-Related” Videos on YouTube?

We’re Looking for Distributors

Mixing Business and Pleasure … Any Golfers Out There?

Should We Be at Exhibitions?

Recent Posts

Categories

Socialise with us

Popular Tags

News and Views

Load Cells

Instrumentation

Custom Design

Displacement Sensors