In my last post I spoke about the importance of managing customers’ expectations and I think that it was key to having such a successful year.
One of my philosophies is ‘always to be honest to customers’. There is no point promising a 3 week delivery, when we know that it is going to take 4 or even 5. All it does is cause problems for everyone. Although our load cells can be a small part of a larger system, they are often “mission critical”. This means that misleading our customers on delivery dates can cause the engineers serious problems. It also means we would spend more time answering calls from irate buyers and customers demanding to know when their load cells were going to be delivered, than we would manufacturing the products that have been ordered.
It is worth bearing in mind, if you go out and get 3 quotes, 2 manufacturers give you a 6 week manufacturing and delivery time and one gives you 4 weeks, the chances are you won’t get it in 4!
That said, of course we will bend over backwards to help accommodate all our customers’ needs and, in fact, that is one of the reasons that we have expanded our factory to enable us to stock our most popular products for same or next day dispatch.
So, don’t be left waiting for your products. When we give a delivery date, we’ll stick to it!