As I mentioned earlier in my entry on export problems, thanks to the internet we get enquiries from all over the world. The internet has made a phenomenal difference to the way people find suppliers of all sorts of goods, not just load cells. In November, the Telegraph, as reported on Yahoo Finance said that:
“All experts, however, agree that this year will see a significant increase in the number of transactions taking place over the internet, thanks to better quality retail websites and a greater number of households with access to fast broadband connections. So though retail spending is likely to tick ahead by just 1 per cent or so, online spending is expected to jump by at least 25 per cent.”
We have certainly seen evidence of this increase in sales from the internet (but load cells are for life, not just for Christmas )
But as well as sales, the internet is used for research and information gathering. Is Google the first place you go to for information on load cell technology or do you still rely on the trade and technical journals?
I still believe the trade and technical journals have a valuable place in helping us to promote our products. Only a couple of months ago Instrumentation magazine published an article I had written. I hope it is a useful introduction to wireless data acquisition and works to add further credibility to our products and shows how they can be used in real-life situations. The trade and techs can also be popped in a briefcase and read on the train, waiting for an appointment – or anywhere where there is no internet access.
So where do you go for your information?